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File Prep Guide
Printable guide
File prep guide
Ten checks that make artwork press-ready. Print this and pin it next to your desk.
Print
1
Colour mode
CMYK, not RGB. Convert before export — screen colours can shift in ink.
2
Resolution
300 DPI at final size for all placed images. Web images (72 DPI) will print fuzzy.
3
Bleed
0.125 in on every edge where colour runs to the trim. Extend backgrounds past the trim line.
4
Safe zone
Keep text and logos at least 0.25 in inside the trim line.
5
Fonts
Embed or outline all fonts. Never send a file that relies on us having your fonts installed.
6
File format
Press-quality PDF preferred. AI, EPS, PSD, TIFF also accepted. Export PDFs with marks + bleed.
7
Black text
Set small black text to 100% K only — not 4-colour black — so it prints crisp.
8
Rich black
For large black areas: 60C / 40M / 40Y / 100K. [CONFIRM] house rich-black spec.
9
Vector logos
Send vector (AI/EPS/SVG/PDF) whenever possible. JPG logos will not enlarge cleanly.
10
Proof
Check spelling, phone numbers, dates, and prices twice. Approved proofs define the job.
Questions about a specific file? Upload it — our pre-flight check is free, and we’ll flag anything on this list before you pay for print.